Tuesday, January 1, 2013
I love, love, love the naughty and flirty Jean Paul x Diet coke campaign, which follows the theme of 'Day & Night'. Night is symbolized by the rock chic leather and lace girl, while Day shows JP's familiar nautical striped look. Of course his trademark corset makes a sexy appearance too. What I really love about the campaign though is the playful art direction, where JP's face is used by models to cover their faces, but they are posing in ultra-feminine poses with sexy, shapely clothing.
After Day & Night, in summer 2012, they also launched the third bottle with the corseted, tatted pin-up girl. I repeat, love, love, love!!
Via
mashKULT.
Labels:
advertising,
art direction,
campaign,
fashion,
packaging
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