Mighty Nuts

Sunday, June 24, 2012

More fantastic work by a student, Majia Rozenfelde.
This packaging for pistachio nuts tells a narrative in every detail. The shape and opening mechanism is a reference to pistachios themselves. A crucial part of the thought process was to focus on user experience and second function of the package. The end result is a package where the inside tray holds pistachios but the outer part separates and becomes a tray for the shells - a simple and convenient way to enjoy pistachios instantly.
Via The Dieline.

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