Just eat meat!

Tuesday, June 19, 2012

Chuck & Blade is a university project by Jason Cook and Jenna Josepher who set out to go beyond branding a fictional restaurant. The fictional steak house celebrates meat lovers and butchery. Sounds macabre, but really it's been quite tastefully done using brown paper with black text and red highlights and the odd blood splatter. The pair used humorous copy for their viral marketing.

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